NNC.0E: Music Business Administration

About this Program

Being talented isn’t enough in the entertainment industry. The music industry is a dynamic environment that is in constant flux, and recent developments in technology have created exciting opportunities for artists and entertainment companies (e.g. record labels, music publishers, production companies, concert promoters, app developers, etc.). The Music Business Administration program at Trebas Institute Quebec Inc. provides world-class training to anyone wanting to launch a successful career in the music industry. Whether you are an entrepreneur thinking about starting your own business or an artist wanting to take control of your career, our cutting-edge curriculum is designed to provide you with all the tools and experience necessary to succeed.

Program Overview

Term 1

Term 2

Term 3

Term 1
Term 2
Term 3

Overview of Term 1

During your first term, you will learn: the structure and inner workings of the music industry (e.g. key players, flow of money, current trends, etc.), how to successfully start and run a business within the music industry, how to produce and promote a concert (e.g. equipment, contracts with artists, venue selection, licenses and permits, etc.) as well as the importance of laws related to intellectual property and contracts within the music industry.

Music Industry – 45 hours
Business Startup – 45 hours
Concert Production – 45 hours
Contracts and Copyright Law – 45 hours

Overview of Term 2

In Term 2, you will learn: the music production process in a professional studio with a real band, the foundations of marketing (e.g. market analysis, SWOT, defining a target market, etc.), social media fundamentals as well as how to effectively plan and manage an artist’s career.

Music Production – 45 hours
Marketing – 45 hours
Communication and Social Media – 45 hours
Career Management – 45 hours

Overview of Term 3

In your final term, you will learn: how to effectively market an artist and related products online (e.g. setting up a website, playlisting, email strategy, etc.), the traditional but still widely-used promotion tactics for artists and music releases (e.g. publicity, guerilla marketing, release parties, etc.), important management, communication and leadership skills to successfully run a business in the music industry as well as all of the most important legal and practical aspects of music publishing (e.g. song registration, contracts, licensing, etc.).

Digital Marketing – 45 hours
Promotion – 45 hours
Management and Financing of Cultural Enterprises – 45 hours
Music Publishing – 45 hours

Please note that Trebas Institute Quebec Inc. reserves the right to modify the content of this program.

Skills and Competencies

Throughout your three semesters at Trebas Institute Quebec Inc., you’ll cover the following areas:

Planning and managing all the aspects of an artist’s career
Protecting an artist’s rights and ensuring equitable remuneration
Planning and executing professional marketing campaigns
Drafting and negotiating the music industry’s most important contracts and agreements
Producing, coordinating and promoting live concerts and tours

Starting a business in the music industry
Entrepreneurship
Music publishing and administration
The fundamentals of music production
Effectively navigating the audio industry
Career development activities

Career Outlook

Our graduates pursue successful careers in the following roles:

Artist manager
Booking agent
Concert promoter
Copyright administrator
(i.e. management, royalties, collectives, etc.)
Music marketing specialist
(i.e. social media manager, publicist, radio tracker, etc.)

Music protection business entrepreneur (i.e. business startups for apps, artist services, etc.)
Music publisher
Record label owner/employee
Self-managed artist

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